Make Your Music Stand Out: Your Guide for Getting Heard
Music PR 101 for Independent Artists
Introducing Music PR 101: An Independent Artist’s one stop guide to elevate your music career with proven Public Relations tools and strategies
looking to break through the noise and make your mark in the industry?
From Engaging Video Lessons taught by an industry expert to Interactive Assignments that simulate real-world challenges, our course offers a balance of theory and practice.
You'll delve into Comprehensive PR Coverage, learning not just the foundations but also the nuanced strategies used by top professionals.
The course offers a Resource-Rich Environment, featuring Ready-to-Use Templates, Detailed Checklists, and Real-World Examples to help you hit the ground running in your PR campaigns.
With Lifetime Access, you can be rest assured that your skills will always be up-to-date, enabling you to adapt to new PR landscapes and trends. Master targeted skills such as Copywriting, Strategy Building, and Fostering Relationships with Media Outlets.
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Meet YOUR INSTRUCTOR
Hi! I'm Rosanna Connolly, a music industry expert with over a decade of experience in PR, working with companies like Apple, Virgin EMI, Platoon, and Mercury Records. I also have years of experience in marketing for independent artists. I have tailored this course specifically for independent artists who want to gain the skills, knowledge, and strategies needed to succeed in today's competitive landscape.
THESE TOOLS WILL HELP YOU Cut Through.
In this cut-throat world of today's music industry, your talent deserves to be heard, not buried in a digital abyss. PR isn't just some corporate jargon; it's your ticket to connect with people who truly resonate with your music, understand and convey the stories that make your brand unique, and boost your online presence.
Feel stuck in a never-ending cycle of posting and hoping? That's where our course comes in. The aim is simple: to make your music unmissable. Whether you're a rising indie artist or an established act looking for fresh momentum, this course has game-changing strategies from effective promotion techniques, storytelling that grabs, and landing media coverage that amplifies your voice.
ADAPTABLE SKILLS & INSIGHTS.
In Music PR 101, you'll learn to effectively promote your music, build a powerful story, engage your audience, and secure media coverage. Topics include online presence, media relations, timeline management, and measuring success.
Music PR
essentials
Discover the pillars of music public relations. Create a compelling story, identify target audiences, and craft effective press materials.
Media relations for independent artist
Learn how to build relationships with journalists, bloggers, and influencers, pitch your music effectively, and secure media coverage in print, online, and broadcast media outlets as an independent artist.
Music releases and campaigns
Gain insights into how to plan and execute successful music release campaigns, including strategies for creating buzz, generating media coverage, and maximising exposure for your music as an independent artist.
Music PR measurement and evaluation
Learn how to track, measure, and evaluate the success of your music PR efforts, and continuously improve your PR strategy as an independent artist.
Build a Positive Image
- Craft a Compelling Brand Identity: Gain the skills to create a brand identity that resonates and sticks with your target audience.
Create Buzz and Generate Hype
- Build Relationships with Media Outlets: Learn the art of creating beneficial partnerships with media outlets for better exposure.
Expand Reach and EngagemenT
- Social Media Mastery: Utilise social media platforms to improve audience understanind and extend your digital database.
Count On Me
Don’t just take my word for it. After over a decade of working in music I can be trusted to guide you in the right direction.
"Rosanna provided me with a brilliant introduction to how to deal with all possible scenarios. The training was punctual, informative, strict yet fun and allowed me to develop practical skills which I still use to this day!”
ALEX BREES - CEO & FOUNDER, UN:HURD
“Morena Comms honestly provides an incredible service. They are dedicated to the artists they work with and always go above and beyond for them. As an independent artist, music as a journey can feel quite lonely at times, but Morena hasn’t fallen short on providing support where needed. I highly recommend them to artists if you require a bespoke service where you will feel seen, heard and understood!”
BEA ANDERSON, ARTIST
"Rosanna has been a pleasure to work with since our first campaign together. Her values, communication, and organisation are all top notch and she drives strong results in securing press, social media, and DSP support. She is deeply invested in my success!"
KAKUYON, ARTIST
"Working with Morena has been a beautiful experience both professionally and creatively. Rosanna and Cian have got my voice heard and helped me develop my sound"
YV SHELLS, ARTIST
“Working with Morena has been an encouraging journey; you’re not just getting a mundane exchange of services, there’s a genuine appreciation for art, an understanding of you as an artist and a sense of humanity that is needed in areas of the industry.”
TAYAH, ARTIST
"Rosanna and Cian have worked with us on a number of campaigns to date and we really couldn't ask for anything more from a PR company. Inventive, interested and dedicated, they have managed to deal with anything we've thrown at them - even a concept based around an ultra violent cartoon character - and delivered excellent results".
PHIL UDELL, DIRECTOR, WORD UP COLLECTIVE
Take me to the course
ENGAGING VIDEO LESSONS
- Engaging Video Lessons: Benefit from high-quality video content that makes learning engaging and straightforward.
- Comprehensive PR Coverage: Delve into all aspects of Public Relations, from theoretical frameworks to real-world application.
- Expert-Led Instruction: Learn from a PR professional who brings industry insights and actionable tips.
- Theory Meets Practice: Balance your understanding with a mix of theoretical knowledge and practical application in the field of PR..
INTERACTIVE ASSIGNMENTS
- Interactive Assignments: Engage in hands-on tasks designed to put your learning into practical use.
- Skill Development: Utilise the assignments to build real-world PR skills essential for success in the field.
- Strategic Application: Apply newly-acquired knowledge to develop effective PR strategies tailored to your needs.
- Real-World Relevance: Benefit from assignments that simulate real-world scenarios, preparing you for challenges in the professional PR landscape.
RESOURCE LIBRARY
- Resource-Rich Environment: Gain access to a multitude of resources tailored for PR professionals.
- Ready-to-Use Templates: Utilise professionally-designed templates to jumpstart your PR campaigns.
- Comprehensive Checklist: Follow my detailed checklist to ensure that every aspect of your PR effort is covered.
- Holistic Support: Enjoy a well-rounded collection of materials designed to fortify your PR initiatives.
UNLIMITED ACCESS
- Unlimited Access: Benefit from anytime access to the course content, allowing for long-term learning and skill refinement.
- Skill Evolution: Use the course as a rich resource to revisit and sharpen your PR skills over time.
- Sustainable Learning: Enjoy the flexibility to learn at your own pace, with access to materials that will stay relevant throughout your career.
- Feedback: Benefit from constructive feedback* (Intermediate and Premium packages), helping you identify areas for improvement and ensuring development in your journey.
MUSIC PR 101 FOR INDEPENDENT ARTISTS IS FOR YOU IF YOU WANT TO...
Learn
Fundamentals of PR: From understanding the PR landscape and developing PR goals to creating a winning PR strategy, you'll gain a solid foundation in the principles of PR.
Craft
Effective press releases: Discover the secrets to crafting attention-grabbing press releases that get noticed by journalists and editors, and learn how to optimise them for press.
Build
Media relationships: Learn how to build meaningful relationships with journalists and influencers, and develop a network that can help you amplify your message.
Generate
Media coverage: Discover proven techniques for pitching to media, securing interviews, and getting your music featured in newspapers, magazines, blogs, podcasts, and other media outlets.
Measure
PR success: Learn how to track the success of your PR efforts and make result-driven decisions.
Meet your guide
Led by music industry expert Rosanna Connolly, who holds over a decade of experience in PR, working with companies from Apple, Virgin, Platoon and years of marketing for independent artists, this comprehensive course is specifically tailored for independent artists who want to gain the skills, knowledge, and strategies needed to succeed in today's competitive landscape.
FREQUENTLY ASKED QUESTIONS
Who is the instructor for this course?
the course is led by music industry expert Rosanna Connolly, who holds a wealth of experience in PR and marketing for independent artists.
Will I get personal feedback on my work in this course?
Our VIP & Intermediate level Packages Include everything in the Standard Package, plus varied degrees of feedback and coaching. Please see the above to select which works best for you.
What if I'm not satisfied with the course?
If you're not satisfied with the course, and completed less than 25% of the lessons you can request a full refund within 30 days of purchase.
Is this course suitable for beginners?
Yes, this course is suitable for beginners who are looking to learn the fundamentals of music PR, as well as for more experienced musicians who want to refine their skills and strategies.
Can I take this course at my own pace?
Yes, this course is self-paced, so you can complete it in your own time and on your own schedule.
Will this course teach me how to build a strong online presence?
This course includes strategies for leveraging digital platforms to expand your reach and engage with your audience, helping you build a strong online presence.
What if I have questions or need additional support during the course?
Our team is available to answer any questions you may have during the course and provide additional support as needed. We aim to be back in no longer than two working days.
How long will I have access to the course materials?
You will have lifetime access to the course materials, so you can revisit them as needed throughout your music career.